Higher Education News

User generated content: Tips for working with student creators

4 min read

The importance of authenticity in any marketing strategy is hardly a novelty. And, with advertisement services becoming increasingly accessible,...

User generated content: Tips for working with student creators
woman with hair up in a top bun leading meeting of diverse people sitting at a table

03.19.2024

Insights on Leading and Motivating Teams in Higher Education

7 min read

Rama Eriksson

Unleashing the Power of Visual Leadership in Higher Education: A Conversation with Todd Cherches

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Best Practices for Keystone Student Newsletters

03.18.2024

Best Practices for Keystone Student Newsletters

1 min read

Cassandra Kenning

Do you want to boost brand awareness of your institution and gain visibility in front of a large global student...

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image shows a young professional male presenting with a pen in his hand

03.18.2024

How Higher Ed Can Provide the Most Sought-After Skills in 2024

4 min read

Thaís Roberto

The job market is changing at an unprecedented speed, often leaving higher education struggling to keep up. In the four...

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Get Ready for A New Student Recruitment Season, download our latest eBook!

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illustration on turquoise background of woman in a suit standing on a big red arrow looking into the distance through a hand telescope

03.12.2024

Inspiring Inclusion: A Key Driver for Sustainable Growth in Higher Ed

5 min read

Thaís Roberto

The celebration of International Women’s Day offers the perfect time to shine a spotlight on the state of female...

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Top 10 Higher Ed Podcasts You Should Follow in 2024

03.11.2024

Top 10 Higher Ed Podcasts You Should Follow in 2024

4 min read

Rama Eriksson

In the complex and dynamic landscape of higher education, staying informed and engaged is paramount. Podcasts have...

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the backs of several women sitting in a line on the beach with their arms outstretched over their heads making hearts with their hands

03.08.2024

International Women’s Day #InspireInclusion - Recognizing Rachel Fletcher

9 min read

Rama Eriksson

International Women's Day (IWD) on March 8th stands as a global tribute to the social, economic, cultural, and...

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students sitting in a classroom looking away in same direction. Young man with dark, curly hair and glasses in the foreground

02.27.2024

Is Your Graduate Student Recruitment Strategy in Trouble? Navigating the Trends

5 min read

Rama Eriksson

Mark Bennett, Insights Director at FindAUniversity, shared compelling insights into the current trends and challenges...

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BTS mural

02.26.2024

K-Pop Your Way In: Attracting Students with Korean Language Buzz

5 min read

Carol Pang

In the era of the K-Pop, institutions have a golden opportunity to turn up the volume on college student recruitment...

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image shows a iPhone on a table with LinkedIn open on the screen

02.19.2024

Using LinkedIn in Your Graduate Student Recruitment

4 min read

Thaís Roberto

Higher ed marketing on Instagram, TikTok and Facebook are commonplace. But, while these are the most widespread...

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Direct Email Marketing Best Practices

02.18.2024

Direct Email Marketing Best Practices

4 min read

Cassandra Kenning

Direct Email Marketing (DEM) is a tried-and-true marketing strategy that allows you to effectively reach your target...

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woman with short light curly hair looking up seemingly thinking in front of light green background

02.15.2024

Unlocking Success: 3 Strategies to Boost College Enrollment

5 min read

Rama Eriksson

In a time when higher education marketing is continually evolving, staying ahead of trends is key to attracting and...

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laptop open with hand holding a magnifying glass in the foreground

02.14.2024

What's New in SEO and Email for Higher Ed Marketers

5 min read

Thaís Roberto

With Google’s latest SERP algorithm and email updates, higher education marketers face new challenges in optimizing...

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a female student on a laptop smiling

02.12.2024

5 Strategies to Recruit More Students in 2024

4 min read

Thaís Roberto

Finding the next cohort of students bring new challenges for higher ed marketers, as new generations bring new...

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image shows a magnifying glass sitting on a laptop

02.05.2024

The Growing Importance of Micro-Credentials in Higher Education

4 min read

Thaís Roberto

Micro-credentials are competing more and more with traditional higher education programs, following quick shifts in the...

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image shows a young male on a laptop with YouTube open

01.29.2024

Why YouTube Needs to be in Your Student Marketing Strategy

4 min read

Thaís Roberto

YouTube has grown to be the second-largest global search engine, offering universities opportunities to connect with...

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Female of color smiling with paper in hand in front of buildings

01.22.2024

How to Improve the Student Journey in 2024 

10 min read

Rama Eriksson

2023 was an unpredictable and uncertain year for higher education marketing. The dust of the pandemic barely settled...

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Higher Ed Social Media Trends for 2024

01.15.2024

Higher Ed Social Media Trends for 2024

21 min read

Rama Eriksson

By 2024, it is estimated that 82.3% of global internet users will access a social network through any device at least...

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image shows a male student on a laptop while making notes

01.08.2024

AI Prompts to Use in Your Student Marketing Content

3 min read

Fran Fitzsimmons

AI and automation is being adopted by higher ed professionals worldwide. It can be used to help with application...

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image shows a student standing beside a sign saying 2023 in his graduation cap and gowns with a sunset in the backrgound

12.18.2023

The Biggest Stories From Higher Ed in 2023

5 min read

Thaís Roberto

As 2023 comes to a close, the higher education industry is undergoing changes that will redefine how universities...

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sports fans wearing orange in a crowd cheering

12.07.2023

Top University Social Media Accounts in 2023

12 min read

Rama Eriksson

Creating a compelling social media presence is now more vital than ever for educational institutions. Social media has...

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blocks showing 2023 turning into 2024

12.04.2023

8 Ways to Kickstart Your Student Recruitment in 2024

7 min read

Rama Eriksson

For higher education admissions professionals, the task of reviewing, planning, and improving upon a student...

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women's hands holding a brown paper covered box wrapped in a black ribbon against a background of whitewashed wood

11.30.2023

2023 Wrapped: Our Top 10 Most Popular Higher Ed Articles

9 min read

Rama Eriksson

The year is coming to an end, and with that, the influx of end-of-year compilations. (Spoiler alert: we are no...

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illustration of a woman thinking while looking at a giant calendar page

11.29.2023

2024 Higher Ed Conference Calendar

16 min read

Rama Eriksson

Higher education conferences are eagerly anticipated networking events and learning opportunities for the whole sector....

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Two students on university steps with international flags in the background

11.28.2023

Emerging Student Markets for Higher Education in 2024

5 min read

Thaís Roberto

New international student markets emerge each recruitment cycle, with significant shifts requiring institutions to...

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image shows a female student sitting on a sofa

11.17.2023

Using Students’ Native Language in International Recruitment

5 min read

Thaís Roberto

Using a students' native language in your international recruitment is a key factor in attracting the brightest...

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woman using a CRM system on a computer screen

10.25.2023

Revolutionizing Higher Ed: The Impact of AI on Student Recruitment

2 min read

Fran Fitzsimmons

Technology is revolutionizing every aspect of our lives, including the way universities attract and enroll students....

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A female student in a robotics lab

10.17.2023

Strategies for Promoting STEM Programs to International Students

3 min read

Fran Fitzsimmons

STEM (Science, Technology, Engineering, and Mathematics) careers are of immense importance for societies and the global...

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someone on their laptop with a virtual campus tour on their screen

10.05.2023

Utilizing Virtual Campus Tours in Student Recruitment

4 min read

Thaís Roberto

Since the disruption the COVID-19 pandemic, more universities have invested in complete virtual tours of their campus.

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an example of a student review

09.04.2023

Harnessing the power of student reviews - a key strategy in student marketing

3 min read

Fran Fitzsimmons

Student reviews have emerged as a powerful tool in shaping perceptions and influencing enrollment decisions for your...

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Picture of the Facebook home screen on someone's mobile phone

08.24.2023

Have your Facebook student groups gone quiet? How to leverage student communities

4 min read

Thaís Roberto

While Facebook groups have long been a popular channel for universities to create student communities, the platform has...

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Photo shows a group of young people all standing by a wall looking at their phones

08.21.2023

The first 8 seconds – capturing the attention of Gen Z students

4 min read

Thaís Roberto

Generation Z represents the newest wave of university applicants. They are tech-savvy, hyper-connected, and considered...

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image shows a student with his head in his hands

08.17.2023

Clearing: How to fill empty seats in your classrooms

4 min read

Thaís Roberto

University clearing is the process in which students secure a place at a university or college if they haven’t received...

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University of Aalto, Finland

07.13.2023

The impact of new international tuition fees in Norway and Finland

4 min read

Thaís Roberto

Non-EU students will have to pay tuition fees in Norway from Autumn 2023 following months of debate, with international...

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image shows a group of students talking, and one student is a wheelchair user

06.12.2023

Improving Accessibility in Higher Education

4 min read

Thaís Roberto

Just under 20% of undergraduate students have some form of disability, according to the U.S. National Center for...

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image shows a person filling in an application form

06.06.2023

How Direct Admissions Can Impact Higher Education Enrollments

4 min read

Thaís Roberto

The traditional college application process has long been many students’ barriers to higher education.

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image shows ice creams melting

05.08.2023

Ways to Reduce Summer Melt

5 min read

Thaís Roberto

Every year, 20% to 30% of high school students who intend to go to college fail to follow through with their enrollment.

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Ways to Help Students Overcome Barriers to Studying Abroad

04.17.2023

Ways to Help Students Overcome Barriers to Studying Abroad

3 min read

Fran Fitzsimmons

Studying abroad can be a daunting and overwhelming process, and prospective students will understandably have concerns...

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5 Technology Trends to Look Out for in Higher Ed in 2023

04.11.2023

5 Technology Trends to Look Out for in Higher Ed in 2023

5 min read

Thaís Roberto

Technology advancements have been revolutionizing universities faster than ever in the past few years. As new...

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Image shows someone on their phone on a live chat conversation

03.13.2023

How to Use Instant Chat to Boost Enrollment Conversions

3 min read

Fran Fitzsimmons

Using instant chat to communicate with potential students can help boost enrollment conversions by providing a more...

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image shows a male student with an iPhone on a tripod getting ready to record a video

03.06.2023

The Impact of TikTok Bans on U.S. Universities

5 min read

Sara Anderson

US universities and public colleges are banning TikTok, with what seems like a different institution announcing a ban...

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Image shows a young girl with a VR headset on

02.28.2023

Ways to Attract Generation Alpha to Your Institutions

4 min read

Thaís Roberto

Being digital natives, Generation Alpha has had an educational experience different from any generation before them.

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Image shows a screen grab of the ChatGPT homepage

02.20.2023

10 Ways to Address AI Tools at Colleges and Universities 

3 min read

Sara Anderson

Universities frequently debate using artificial intelligence in the classroom - but perhaps more so recently than...

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picture shows an American university campus

02.13.2023

Are international students returning to the US?

6 min read

Thaís Roberto

International students are an essential sector of the American higher education system, bringing in substantial revenue...

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Image showing the letters AI on a button to represent artificial intelligence

02.08.2023

ChatGPT and Artificial Intelligence in Higher Ed

5 min read

Sara Anderson

The controversy between ChatGPT and education has hit the headlines recently, but artificial intelligence (AI) in...

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images shows a conference hall

02.01.2023

5 tips to get the most out of higher ed conferences

3 min read

Katarina Gligovic

Higher education conferences allow enrolment staff, admissions teams, program leaders, and higher ed professionals from...

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image of Yale Law School

01.06.2023

Why Are US Colleges Dropping Out of Ranking Lists

6 min read

Sara Anderson

For decades, university rankings have been a reliable and trusted ‘go to’ source for prospective students. Almost 40...

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photo shows students gathered around a laptop

01.03.2023

How to Attract International Students Without Endless Scholarships

5 min read

Thaís Roberto

When choosing a university to study abroad, scholarships and funding are often the top deciding factors for...

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image shows Generation Alpha boy with a VR headset on

12.20.2022

Preparing for Generation Alpha Students in 2023

4 min read

Katarina Gligovic

Generation Alpha brings new challenges for universities worldwide. Most notably, they will expect what other...

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image shows a computer screen with the words e learning written across it

12.12.2022

Why You Need More Study Options Beyond Four Year Programs

8 min read

Sara Anderson

Even before the COVID-19 pandemic, the U.S. college enrollment crisis forced colleges and universities to shift their...

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graphic shows man circling a date on a calendar

12.08.2022

2023 Higher Ed Conference Calendar

4 min read

Fran Fitzsimmons

2022 saw the higher education conference world spring back into action. Many conferences saw record numbers of vendors,...

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smiley face over a five star rating

12.05.2022

The Growing Importance of Student Reviews

4 min read

Thaís Roberto

University rankings have long been among the most distinguished resources in determining the best institutions in...

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How to Support Students In Online Learning

11.28.2022

How to Support Students In Online Learning

3 min read

Elise Hodge

When the COVID-19 pandemic hit, the reaction by universities was swift. Many higher education providers made the move...

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image shows hands in the air holding the logos for YouTube, Instagram, Facebook, TikTok and SnapChat

11.21.2022

The Value of Social Media Advertising for Universities

4 min read

Katarina Gligovic

Social media advertising often forms a part of a university’s overall marketing strategy, but it should be approached...

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image shows four students taking a picture on their phone on campus

11.17.2022

Top University Social Media Accounts of 2022

16 min read

Thaís Roberto

As in every other industry, social media has become an indispensable tool in higher education marketing. A successful...

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Why Institutions Should Focus on Campus Mental Health Initiatives

11.10.2022

Why Institutions Should Focus on Campus Mental Health Initiatives

3 min read

Julia Sachs

Mental health can affect a student’s performance and success both during their studies and later on in life. Many...

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Image shows a woman with a hashtag across her face on a yellow background

11.07.2022

Should We Still Use Hashtags in Marketing in 2022?

2 min read

Fran Fitzsimmons

Hashtags first came to prominence on Twitter in the early 2000s, but now they're used across all social media, and...

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How Are You Measuring Student Traffic to Your Site?

11.04.2022

How Are You Measuring Student Traffic to Your Site?

5 min read

Thaís Roberto

Your university’s website is often the first point of contact between students and your school, and user experience can...

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College versus Program? What Should Marketing Teams Focus On

11.03.2022

College versus Program? What Should Marketing Teams Focus On

3 min read

Fran Fitzsimmons

When it comes to choosing a college, there are many factors students take into account. One of the most important...

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picture shows a man standing in a pond taking water samples.

10.19.2022

Rising Popularity of Environmental Programs

4 min read

Sara Anderson

Climate change and sustainability are real issues affecting our world. These problems — and the zeal to solve them — is...

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image shows a book which says university on the side, and a sign which says ranking on top

10.18.2022

The Importance of Rankings Lists in the Student Journey

6 min read

Thaís Roberto

University rankings have long been the go-to source for anyone interested in a trustworthy, quantifiable list of the...

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image shows a phone's home screen with social media icons on it

10.17.2022

Using TikTok in Higher Education Marketing

6 min read

Thaís Roberto

TikTok is one of the most popular social media platforms in the world. However, many brands are either reluctant to add...

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Picture shows a group of students walking around a university campus

10.14.2022

Best Practices for Transfer Student Orientation

3 min read

Julia Sachs

The transfer student market represents a massive student demographic which could significantly improve enrollment rates...

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picture shows a woman using her mobile phone

10.13.2022

Are More Students Using Social Media as a Search Engine?

5 min read

Sara Anderson

Social media can be useful for finding the best restaurant in town, and as a single source for finding reviews,...

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8 Tips for Improving Transfer Student Enrollment

10.12.2022

8 Tips for Improving Transfer Student Enrollment

3 min read

Julia Sachs

Transfer students have unique needs that require tailored services. This is important because 38% of college-bound...

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image shows students sitting around a laptop on steps outside

10.11.2022

Marketing a Return to Campus Learning for Online Courses

9 min read

Sara Anderson

Heading back to campus is a new, yet familiar, normal. Amid a global pandemic, colleges and universities ramped up...

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7 Tips to Boost Student Enrollments

10.10.2022

7 Tips to Boost Student Enrollments

4 min read

Sara Anderson

It has become harder for colleges across the U.S. to ensure their recruitment goals are met following the pandemic, and...

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image shows a professor standing in front of a lecture hall

10.07.2022

Getting to the Root of Academic Staff Resigning

5 min read

Thaís Roberto

Academia is where the world's brightest minds come together to manifest knowledge. However, recently universities have...

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student speaking with a member of staff

10.06.2022

Tips for Supporting Neurodiversity in Student Associations

3 min read

Julia Sachs

Those with sensory disorders or social disabilities may feel intimidated by requirements from some associations, but...

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image shows someone typing on a laptop with a busy screen

10.05.2022

Preparing Your Higher Ed Institution for Google Analytics 4

5 min read

Fran Fitzsimmons

Much has been said about Google Analytics 4 (GA4) in the marketing world, as marketers get to grips with the newest...

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Photo of student at a laptop holding her head and looking stressed

10.05.2022

How to Help Prevent Academic Burnout in Your Students

3 min read

Julia Sachs

Academic burnout is a prevalent issue in higher education. If you’ve been on a college campus and talked to the...

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images shows students sitting around a desk with textbooks and laptops

10.04.2022

5 Tips for Marketing Study Abroad Programs in a Post-Pandemic World

4 min read

Julia Sachs

The Covid-19 pandemic hit study abroad programs perhaps more than any other higher education program. Border closures...

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image shows piggy banks with student graduation hats on them

10.03.2022

Recognising the Impact of Inflation on Students

4 min read

Benjamin Boivin

A 40-year-high inflation in the US has impacted everything from fuel prices to electronics - to the cost of higher...

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The Brexit Impact on UK Universities Over Two Years On

09.30.2022

The Brexit Impact on UK Universities Over Two Years On

3 min read

Fran Fitzsimmons

It goes without saying that student recruitment in UK universities has changed since Brexit two years ago.

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Supporting International Students in the Job Market

09.29.2022

Supporting International Students in the Job Market

2 min read

Katarina Gligovic

International students face entering a very competitive and unfamiliar job market as graduates. They may decide to...

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image shows a group of students holding climate aware signs.

09.28.2022

How Climate-Aware is Your Campus?

6 min read

Benjamin Boivin

The future Gen Z and Gen Alpha students will be the most climate-conscious generations yet. How big a part this will...

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Switching up the Traditional Lecture Model

09.27.2022

Switching up the Traditional Lecture Model

3 min read

Ellen Young

Generation Z students require more interaction when it comes to learning - having grown up around reels, AI, and voice...

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graphic showing email, facebook and google icons

09.26.2022

9 Tips for Marketing To Generation Z Students

5 min read

Julia Sachs

With a new generation heading to college, higher education institutions are facing new challenges in marketing....

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image of globe with a student graduation hat on it

09.22.2022

Preparing for Challenges International Students Face

3 min read

Julia Sachs

International students bring new experiences, perspectives and cultures to higher education institutions - but they...

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5 Tools and Tips to Help Transfer Students

09.22.2022

5 Tools and Tips to Help Transfer Students

3 min read

Julia Sachs

Each demographic of student has their own challenges to overcome when adjusting to life on campus. Many transfer...

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image showing a lightbulb with a graduate hat

09.21.2022

Using Ed Tech to Boost Enrollments

5 min read

Sara Anderson

Over the past two years, we have become more adaptable, as universities, educational institutions, learners, students...

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image shows students sitting outside on university steps chatting

09.20.2022

The Dos and Don’ts of Student Recruitment

4 min read

Sara Anderson

Declining enrollment numbers across U.S. colleges and universities — down by nearly one million than before the...

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Importance of Supporting College Activism on Campus

09.19.2022

Importance of Supporting College Activism on Campus

2 min read

Julia Sachs

Activism on university campuses carries benefits for the student body and campus, and can come in many forms, such as...

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Tips to Turn Leads into Enrollments with Virtual Fairs

09.16.2022

Tips to Turn Leads into Enrollments with Virtual Fairs

3 min read

Katarina Gligovic

Online tools proved beneficial during the pandemic, and a lot of higher ed institutions are turning to the hybrid model...

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10 countries you should include in your next student recruitment plan

09.15.2022

10 countries you should include in your next student recruitment plan

7 min read

Joanna Hughes

Universities often ask which countries should form part of their next recruitment marketing plan. So we asked the...

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Are Weekend and Evening Courses the Future of Higher Ed?

09.15.2022

Are Weekend and Evening Courses the Future of Higher Ed?

5 min read

Sara Anderson

Half of U.S. adults have considered enrolling in college over the past two years — so for higher ed, better days are...

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image shows a man and woman looking at a laptop and laughing

09.14.2022

Best Practices for Using Paid Ads on Facebook and Instagram

6 min read

Keystone Education Group

Those working in higher education marketing will already know the value of using Facebook and Instagram campaigns or...

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5 Types of Student Associations Needed in Campus Life

09.13.2022

5 Types of Student Associations Needed in Campus Life

3 min read

Julia Sachs

Student associations and groups provide an outlet for destressing, building professional networks, or making friends.

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image shows someone using their mobile phone to film three people in the background

09.08.2022

Why You Need Student Content Creators

14 min read

Thaís Roberto

Student-created content is a guaranteed way to generate student interest, and more and more prospective students are...

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Communicating with Generation Z versus Generation Alpha

09.07.2022

Communicating with Generation Z versus Generation Alpha

10 min read

Sara Anderson

Generation Z and Generation Alpha will probably never know what a fax machine does or have a landline in their homes. A...

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How to Use LinkedIn for Higher Education

09.05.2022

How to Use LinkedIn for Higher Education

6 min read

Benjamin Boivin

LinkedIn is the place to be when it comes to professional networking, but with students spending more and more time on...

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illustration shows two hands moving around sticky notes

09.03.2022

A Beginner's Guide to Lean Management in Higher Education

9 min read

Joanna Hughes

Lean management is an approach typically associated with manufacturing, yet is frequently applied to many industries...

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illustration shows a group of students standing together

09.02.2022

Five Student Recruitment Challenges & How to Overcome Them

4 min read

Elise Hodge

Finding the best students for their universities and colleges is the number one challenge for recruiters.

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Four Simple Ways to Improve Your Student Outreach 

09.01.2022

Four Simple Ways to Improve Your Student Outreach 

5 min read

Chelsea Castonguay Stanhope

With so many universities competing for the same student interest, generating the right student leads for your...

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image shows children playing on ipads with face masks on

08.31.2022

Getting to Know Generation Alpha: 10 Takeaways for Higher Ed

7 min read

Joanna Hughes

Generation Z and Millennials may claim the lion’s share of media attention, but another generation is nipping at their...

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image shows people putting their hands altogether

08.30.2022

Why Student Associations are Essential to the University Experience

3 min read

Chelsea Castonguay Stanhope

When it comes to the student experience, an essential part of fitting in at university is having a sense of belonging.

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illustration shows a laptop with headphones and some notes beside it

08.29.2022

5 Ways to Make Virtual Learning More Interactive

3 min read

Benjamin Boivin

Choosing a college or university comes down to many factors. Students place importance on location, reputation,...

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Instagram reels for higher education student recruitment

08.26.2022

Growing Popularity of Instagram Reels for Student Recruitment

4 min read

Elise Hodge

Instagram has switched its attention to reels, and universities are using the short videos to engage with their current...

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image shows a laptop surrounded by stick notes and ideas

08.25.2022

Do Your Program Titles Resonate with International Students?

3 min read

Joanna Hughes

With colleges and universities all over the world competing for the best and brightest students, many are taking...

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Illustration shows three people around a mobile phone

08.24.2022

Communicating with Generation Z: Everything You Need to Know

9 min read

Joanna Hughes

Colleges have been marketing to millennials, 'the most researched generation', but understanding the next generation is...

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graphic shows a computer with people using it and writing an email.

08.23.2022

4 Things to Remember When Communicating with Potential Students

6 min read

Ashlee-Maree Courtney-Eman

The internationalization of higher education has transformed the industry, with universities now competing to attract...

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image shows someone talking with a chatbot on their phone

08.22.2022

Chatbots: Conversational AI for higher education

4 min read

Elise Hodge

In the online world, automation is key to gaining a competitive edge. Chatbots are one such automation tool to provide...

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graphic showing people looking at thumbs up and like signs from social media

08.19.2022

7 ways to harness social media for recruitment success

4 min read

Elise Hodge

Social media transformed how we interact with one another, and what we share. Research shows younger generations such...

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image for sociala

08.18.2022

Writing Effective Responses to Student Enquiries: Tips & Tricks

3 min read

Ashlee-Maree Courtney-Eman

Replying to students can be delicate and take some time to perfect.

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Do you need a CRM? Evaluating CRMs for Higher Education

08.17.2022

Do you need a CRM? Evaluating CRMs for Higher Education

3 min read

Joanna Hughes

Most colleges and higher ed institutions need some sort of CRM system to manage their data.

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Tech Skills and Setting Up Students for the Working World

06.17.2022

Tech Skills and Setting Up Students for the Working World

2 min read

Julia Sachs

The launch of the internet changed virtually every industry - fields once seldom integrated with technology soon...

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Using Social Media Influencers in Higher Ed Marketing

06.09.2022

Using Social Media Influencers in Higher Ed Marketing

3 min read

Fran Fitzsimmons

Social media has exploded in the past 10 years, and more recently, we have seen the rise of influencers.

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graphic shows a cartoon of people assembling a website page

05.30.2022

Tips for Optimizing Your Higher Ed Landing Pages

4 min read

Katarina Gligovic

If your ads start to get clicks, but your visitors aren’t staying on your pages then it’s time to optimize your landing...

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University Enrollment

05.19.2022

Boosting Enrollments in US Universities - Tips to Reverse Recruitment Dips

4 min read

Julia Sachs

Drops in enrollments continue to hit community colleges and universities in the United States. Part of that decrease...

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WhatsApp, IM or Email - The Importance of Personalized Communication

05.12.2022

WhatsApp, IM or Email - The Importance of Personalized Communication

5 min read

Julia Sachs

Whether your prospects want to be 'WhatsApped', emailed, called or IM-ed, highly personalized communication is a...

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Student Prospects

04.20.2022

5 Tips for Converting Student Prospects

3 min read

Julia Sachs

One of the many challenges universities have always faced is converting student prospects into applicants or...

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Trends in Student Recruitment

04.13.2022

6 Trends in Student Recruitment

4 min read

Julia Sachs

In recent years, the way students research and communicate with prospective universities has constantly changed and...

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3 Key Shifts in Student Decision-Making Factors & What You Can Do

04.06.2022

3 Key Shifts in Student Decision-Making Factors & What You Can Do

4 min read

Keystone Education Group

What are the most important decision-making factors influencing your potential students, and have these perhaps changed...

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10 Inspiring Female Leaders in Higher Education

03.08.2022

10 Inspiring Female Leaders in Higher Education

4 min read

Julia Sachs

International Women’s Day on March 8th and Women’s History Month celebrate the achievements that women have made across...

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2022 Higher Ed Conference Calendar

02.25.2022

2022 Higher Ed Conference Calendar

4 min read

Julia Sachs

With the pandemic finally slowing down in many parts of the world, the return to in-person events and conferences is...

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How warm are your student leads?

02.08.2022

How warm are your student leads?

3 min read

Julia Sachs

Getting a strong and diverse range of student leads can help your institution grow in ways you never expected. In any...

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Utilizing Data to Improve the Student Journey

02.03.2022

Utilizing Data to Improve the Student Journey

4 min read

Chelsea Castonguay Stanhope

Every university wants to know what can be done to improve the student journey. Fortunately, there’s a relatively easy...

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Adjusting to a Changing World - How to Attract a New Generation

01.24.2022

Adjusting to a Changing World - How to Attract a New Generation

4 min read

Julia Sachs

In a fast-changing world, students exceedingly want new things from their educational institutions that can better...

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Supporting Indecisive Students

01.20.2022

Supporting Indecisive Students

4 min read

Katarina Gligovic

Prospective students and their families begin the journey of researching different universities and programs very early...

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How to Create Authentic & Organic Connections with Students

01.13.2022

How to Create Authentic & Organic Connections with Students

2 min read

Julia Sachs

Building authentic connections with students on campus can help foster a more welcoming, inclusive environment where...

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Recruit. Enroll. Thrive

01.10.2022

Recruit. Enroll. Thrive

1 min read

Ellen Young

Get a head start on your 2022 student recruitment

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International Students: How to Attract More European Students

12.23.2021

International Students: How to Attract More European Students

4 min read

Julia Sachs

Some students have a good idea of where they want to study abroad in mind when they begin looking. Other students...

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Rethinking Online Programs In A Post-Pandemic World

12.21.2021

Rethinking Online Programs In A Post-Pandemic World

4 min read

Julia Sachs

More students are finding that online programs often fit better with their busy schedules, but have a hard time...

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Preparing Students for Freelance Career Path

12.09.2021

Preparing Students for Freelance Career Path

5 min read

Julia Sachs

The workforce is changing rapidly in the digital, pandemic-driven age. The job economy that students once graduated to...

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Fast Growing Institutions - Why Growth Should Be Every School’s Goal

12.06.2021

Fast Growing Institutions - Why Growth Should Be Every School’s Goal

4 min read

Julia Sachs

Declining support from federal and state levels have been pushing universities to seek growth in new ways. Where...

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How Tech Can Transform Your Student Recruitment

12.02.2021

How Tech Can Transform Your Student Recruitment

5 min read

Chelsea Castonguay Stanhope

As the world of student recruitment continues to expand, so do the offerings for ways to connect with students. Perhaps...

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How to recruit international students for online programs

11.30.2021

How to recruit international students for online programs

5 min read

Chelsea Castonguay Stanhope

As the world of online higher education continues to change and evolve, more schools are thinking about how to expand...

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Building Your Best Enrollment Marketing Funnel

11.25.2021

Building Your Best Enrollment Marketing Funnel

8 min read

Benjamin Boivin

Whether or not you have an “A” rating or made this year’s “Top 10” list, your admissions office needs to use best...

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Global Citizenship On Campus: A University's Global Responsibility

11.22.2021

Global Citizenship On Campus: A University's Global Responsibility

4 min read

Julia Sachs

Global citizenship has become a popular philosophy within schools and universities amid the growing climate crisis and...

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Improving Student Financial Literacy

11.18.2021

Improving Student Financial Literacy

4 min read

Julia Sachs

For American students, it isn’t uncommon to enter university with zero financial literacy background as few K-12...

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How Universities Can Better Welcome Neurodiverse Students

11.15.2021

How Universities Can Better Welcome Neurodiverse Students

4 min read

Julia Sachs

Neurodiversity refers to variations in mental function that may make it difficult to learn or interact under...

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Tips to Reduce Online Fatigue & Avoid Student Burnout

11.12.2021

Tips to Reduce Online Fatigue & Avoid Student Burnout

5 min read

Julia Sachs

With better access to productivity tools than ever before came an increased pressure to work harder, longer, and beyond...

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Confusing Requirements? How to Ease the Student Journey

11.08.2021

Confusing Requirements? How to Ease the Student Journey

4 min read

Julia Sachs

If there is one thing that students are often confused by in their educational experience, it's testing requirements...

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How to Make Your Virtual Graduation a Recruitment Opportunity

11.02.2021

How to Make Your Virtual Graduation a Recruitment Opportunity

6 min read

Julia Sachs

The COVID-19 pandemic has had an immeasurable impact on the traditions and celebrations we once loved. Accomplishments...

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Utilize Your Alumni Networks

10.25.2021

Utilize Your Alumni Networks

3 min read

Julia Sachs

One of the most effective tools that Universities have to their advantage is the alumni that have already attended in...

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Launching Keystone Sports

10.21.2021

Launching Keystone Sports

3 min read

Ellen Young

The Keystone Education Group (Keystone) has announced the launch of Keystone Sports, a service designed to help recruit...

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5 Ways to Enhance College Recruitment Efforts

10.19.2021

5 Ways to Enhance College Recruitment Efforts

5 min read

Benjamin Boivin

Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course,...

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Best Practices for Retargeting in Higher Education

10.07.2021

Best Practices for Retargeting in Higher Education

4 min read

Julia Sachs

Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show...

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Reducing the Impact of the Enrollment Cliff

09.30.2021

Reducing the Impact of the Enrollment Cliff

6 min read

Benjamin Boivin

As the global population continues to grow, higher education professionals and enrollment management consultants have...

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Does Your School Have Brand Ambassadors?

09.28.2021

Does Your School Have Brand Ambassadors?

4 min read

Julia Sachs

Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications...

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Why Your School Needs a Lavender Graduation

09.23.2021

Why Your School Needs a Lavender Graduation

4 min read

Katarina Gligovic

We've written about social causes before and are happy to introduce and discuss, "Lavender Graduation." Lavender...

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College Counseling 101

09.21.2021

College Counseling 101

4 min read

Julia Sachs

College counselors play a crucial role in helping students get the most out of their college experience and stay...

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How to Use Giveaways to Promote Your Institution

09.16.2021

How to Use Giveaways to Promote Your Institution

4 min read

Chelsea Castonguay Stanhope

When it comes to students, handing out swag and hosting giveaways are great ways to put your brand directly into their...

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6 Elements to Enhance the Digital Course Catalog

09.09.2021

6 Elements to Enhance the Digital Course Catalog

7 min read

Benjamin Boivin

Technology has changed the way prospective college students discover and engage with their future institutions. From...

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How to Get Your School on More ‘College Wish Lists’

09.07.2021

How to Get Your School on More ‘College Wish Lists’

4 min read

Julia Sachs

What is the key to maintaining a good application rate at any school? Getting the formula right may seem tricky at...

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What Social Causes Are Your Strengths?

09.02.2021

What Social Causes Are Your Strengths?

6 min read

Benjamin Boivin

Many colleges and universities talk about making the world a better place, but how? Given today’s social,...

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How to Communicate Changes Due to COVID

08.11.2021

How to Communicate Changes Due to COVID

4 min read

Benjamin Boivin

The current generation of incoming college students are experts at filtering out irrelevant and inauthentic...

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Why do more students want flexibility in their studies?

08.03.2021

Why do more students want flexibility in their studies?

4 min read

Benjamin Boivin

What is the one thing that most teenagers and young adults have in common in this generation? Well, today's students...

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CRMs for Higher Education: How does it work?

07.29.2021

CRMs for Higher Education: How does it work?

4 min read

Joanna Hughes

Many higher education institutions have transitioned from legacy IT systems to Customer Relationship Management (CRM)...

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Why Virtual Campus Tours Work - Part 2

07.21.2021

Why Virtual Campus Tours Work - Part 2

7 min read

Benjamin Boivin

In our recent blog, we highlighted the benefits of the virtual campus tour, and now we'll explain ways to create them...

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Why Virtual Campus Tours Work - Part 1

07.13.2021

Why Virtual Campus Tours Work - Part 1

6 min read

Benjamin Boivin

As college campuses open their doors after a once-in-a-lifetime pandemic, virtual tours are more vital than ever. How...

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Sports Recruitment in Higher Education

07.08.2021

Sports Recruitment in Higher Education

4 min read

Chelsea Castonguay Stanhope

For those with an aptitude for athletics, sports might provide a unique pathway to higher education. In the United...

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Optimize Your Keystone Profile

06.29.2021

Optimize Your Keystone Profile

4 min read

Ellen Young

Whether you've chosen Keystone to promote your institution globally or boost your student recruitment, we're excited...

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An introduction to OPX

06.27.2021

An introduction to OPX

4 min read

Chelsea Castonguay Stanhope

Within the last academic year, the way we participate in higher education has shifted significantly. In the past, most...

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Keystone Academic Solutions and Educations Media Group (EMG) Announce Merger

06.23.2021

Keystone Academic Solutions and Educations Media Group (EMG) Announce Merger

4 min read

Ashlee-Maree Courtney-Eman

The newly merged company Keystone Education Group (KEG) will become the leading global online resource for prospective...

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Lead Nurturing For Higher Ed

06.17.2021

Lead Nurturing For Higher Ed

4 min read

Chelsea Castonguay Stanhope

When it comes to increasing enrollment, finding and nurturing new leads is critically important for higher education....

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What Does Brexit Mean for European Higher Education?

06.03.2021

What Does Brexit Mean for European Higher Education?

4 min read

Joanna Hughes

Brexit will have a pervasive impact on society in the UK and the EU. Higher education won’t be immune from its...

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recruiting-student-athletes

05.27.2021

Three Advantages of Recruiting Student-Athletes

4 min read

Stewart Stanbra

A key reason why US higher education institutions are such a popular destination for international students is that...

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What is Geo-targeting?

05.20.2021

What is Geo-targeting?

3 min read

Chelsea Castonguay Stanhope

If you’re looking for the best way to reach new audiences or attract students from specific geographic regions, it...

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Utilizing Clubhouse for Student Recruitment

05.03.2021

Utilizing Clubhouse for Student Recruitment

4 min read

Chelsea Castonguay Stanhope

For those in the business of student recruitment, staying on top of the latest and greatest in regards to social media...

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Why 2021 Is The Perfect Year to Promote Summer School

04.22.2021

Why 2021 Is The Perfect Year to Promote Summer School

4 min read

Chelsea Castonguay Stanhope

Summer 2021 is almost here, and with it brings the promise of the world slowly beginning to open again. While we move...

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Keystone Academic Solutions Acquires US College Athletics Placement Firm

04.20.2021

Keystone Academic Solutions Acquires US College Athletics Placement Firm

3 min read

Ashlee-Maree Courtney-Eman

New Deal Expands Access to International Student Athletes for US Higher Education Institutions Oslo, Norway – 20 April...

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How to Promote Your Study Programs On A Budget

04.16.2021

How to Promote Your Study Programs On A Budget

4 min read

Joanna Hughes

International students make college campuses more dynamic and vibrant communities while simultaneously enriching the...

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Assisting Students With Funding & Tuition During COVID

04.13.2021

Assisting Students With Funding & Tuition During COVID

4 min read

Chelsea Castonguay Stanhope

COVID-19 did more than stop the world a year ago, it also threw the economy into a freefall. Suddenly, many found...

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Four Simple Yet Effective Higher Ed Marketing Strategies for 2021

04.09.2021

Four Simple Yet Effective Higher Ed Marketing Strategies for 2021

4 min read

Benjamin Boivin

Worldwide, vaccines are becoming more widespread, and universities are beginning to reopen, meaning one thing: you have...

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Inspiration to Make Your Higher Ed Social Posts Go Viral

04.07.2021

Inspiration to Make Your Higher Ed Social Posts Go Viral

9 min read

Benjamin Boivin

From choreographed dance moves, and cats playing piano to baby sharks and Justin Bieber, there may never be a perfect...

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Taking Art and Creative Studies Online: Making the Most of the Shift

04.01.2021

Taking Art and Creative Studies Online: Making the Most of the Shift

5 min read

Joanna Hughes

While many colleges and universities were shifting in the direction of online content delivery prior to COVID-19, the...

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Top 7 Social Media Innovations of 2020

03.30.2021

Top 7 Social Media Innovations of 2020

5 min read

Joanna Hughes

While 2020 will forever be synonymous with pandemic, it was also a year that brought about many interesting and unique...

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The evolution of higher education: 2021 trends

03.29.2021

The evolution of higher education: 2021 trends

5 min read

Benjamin Boivin

They say necessity is the mother of invention. One year in the span of a person's life may feel like nothing, but one...

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Keystone launches new scholarship program

03.23.2021

Keystone launches new scholarship program

2 min read

Chelsea Castonguay Stanhope

For many students across the world, one of the greatest barriers to higher education is how to obtain the necessary...

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Evaluating Your Higher Ed Marketing Mix

03.20.2021

Evaluating Your Higher Ed Marketing Mix

3 min read

Chelsea Castonguay Stanhope

Having a unique brand identity is one of the most essential ways to get your organization or business to stand out from...

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Five Ways to Enhance Your Student Recruitment

03.19.2021

Five Ways to Enhance Your Student Recruitment

3 min read

Chelsea Castonguay Stanhope

It’s not much of a secret the game has changed in regards to student recruitment, especially over the last year....

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Keystone celebrates International Women's Day 2021

03.11.2021

Keystone celebrates International Women's Day 2021

3 min read

Ashley Murphy

Did you know? Every March is Women's History month, and one of its biggest events is International Women's Day on March...

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How University Marketers Can Harness the Power of WhatsApp

03.08.2021

How University Marketers Can Harness the Power of WhatsApp

3 min read

Joanna Hughes

Messaging apps, also called chat apps, are giving social networking sites like Facebook and Twitter some serious...

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How to integrate work experience into your program

03.06.2021

How to integrate work experience into your program

4 min read

Chelsea Castonguay Stanhope

One of the most important aspects of attending university is the experience a student can gain. These days, students...

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Social Media Calendars in Higher Education Marketing

03.05.2021

Social Media Calendars in Higher Education Marketing

5 min read

Benjamin Boivin

College admissions departments have a lot on their plates. They are the gatekeepers of campuses and the go-to contacts...

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Your 2021 Higher Ed Conference Calendar

03.03.2021

Your 2021 Higher Ed Conference Calendar

7 min read

Benjamin Boivin

After almost of year of a global pandemic, isolation and the itch to take a plane somewhere (anywhere) is really...

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The Impact of COVID-19 on Higher Ed Professionals

03.02.2021

The Impact of COVID-19 on Higher Ed Professionals

4 min read

Benjamin Boivin

Looking back at 2020, it goes without saying that the word "challenge" took on a whole new meaning. In higher...

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The State of Higher Education

02.18.2021

The State of Higher Education

6 min read

Chelsea Castonguay Stanhope

In March 2020, the world came to a screeching halt. As COVID-19 swept across the globe, universities scrambled to...

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How is technology impacting student learning?

02.15.2021

How is technology impacting student learning?

5 min read

Benjamin Boivin

Thanks to virtual learning technology, thousands of universities around the world have been able to shift their...

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Keystone Academic Solutions acquires FindAUniversity

02.09.2021

Keystone Academic Solutions acquires FindAUniversity

3 min read

Ashlee-Maree Courtney-Eman

Expanded Search Options for Students and Enhanced Student Reach and Insights for Higher Ed Institutions

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Preparing for the Arrival Of International Students

02.05.2021

Preparing for the Arrival Of International Students

3 min read

Benjamin Boivin

Many call the COVID-19 pandemic a "once-in-a-century" virus. The fiercely contagious and deadly outbreak has impacted...

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Introducing Instagram Guides

02.01.2021

Introducing Instagram Guides

3 min read

Joanna Hughes

Social media is constantly evolving to provide new ways to keep people connected. One of the latest offerings is...

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The Initial Impact of the Biden Administration on Higher Ed

01.28.2021

The Initial Impact of the Biden Administration on Higher Ed

5 min read

Benjamin Boivin

Embracing differences and cultivating a community that looks more like America. That was President Joseph R. Biden’s...

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How to improve the student journey in 2021

01.27.2021

How to improve the student journey in 2021

4 min read

Benjamin Boivin

It is no secret this past year was historically challenging for higher education recruitment professionals worldwide....

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How to encourage students to pick your university

01.21.2021

How to encourage students to pick your university

3 min read

Chelsea Castonguay Stanhope

Students have a plethora of options when it comes to selecting the right school. More than ever, students can afford to...

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The Future of the Erasmus+ Programme

01.15.2021

The Future of the Erasmus+ Programme

5 min read

Joanna Hughes

More than 10 million people have participated in Erasmus+ (and its predecessors) over the past three decades. The...

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Creative ways to market MBAs

01.13.2021

Creative ways to market MBAs

4 min read

Chelsea Castonguay Stanhope

One of the most sought-after professional degrees is that of the MBA. In fact, during the height of the 2020...

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6 Ways to Kickstart 2021 in Higher Ed

01.08.2021

6 Ways to Kickstart 2021 in Higher Ed

4 min read

Benjamin Boivin

2020 was a challenging year, there is no doubt about it. So how can we make 2021 the best year yet? What do you plan to...

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Harmonizing online and on-campus learning

12.22.2020

Harmonizing online and on-campus learning

5 min read

Chelsea Castonguay Stanhope

With the world rocked by COVID-19, higher education institutions are still grappling with what the future holds for...

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