Keystone Higher Education News: Content Marketing

Latest Posts

Best Practices for Retargeting in Higher Education

Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show an interest in their educational future. Making a good..

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What's Up With WhatsApp? How the App is Changing Campus Dynamics

WhatsApp, a digital communications app that allows people to instant message one another through the internet without text messaging, is becoming an increasingly popular way for..

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Does Your School Have Brand Ambassadors?

Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications coming into a college or university. Word of mouth..

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How To Win Students' Attention During Their Gap Year

For many high school students today, it is common to take a "gap year" prior to commencing higher education. While the gap year is a time for discovery and new experiences, it is..

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Why Virtual Campus Tours Work - Part 2

In our recent blog, we highlighted the benefits of the virtual campus tour, and now we'll explain ways to create them successfully. By understanding the latest technology,..

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Why Virtual Campus Tours Work - Part 1

As college campuses open their doors after a once-in-a-lifetime pandemic, virtual tours are more vital than ever. How can schools stay up to date with the latest trends? While..

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