Optimizing the user experience for students — ways to improve your own website

While promoting your school across a variety of marketing channels is deemed more of ...

Higher Education Marketing By Elise Hodge on Jan 27, 2020

Do hashtags still work?

It’s been over a decade since hashtags were first introduced. One of the world's most...

Higher Education Marketing By Elise Hodge on Jan 08, 2020

Countdown to 2020: 20 Years of Higher Education

As we near a new decade, we look back at the past decade of higher education. See how...

Higher Education Marketing By Ashlee-Maree Courtney-Eman on Dec 23, 2019

The Growth of Online Programs in Africa

  While the popularity of online education has been steadily increasing worldwide, so...

Higher Education Marketing Education Innovation By Elise Hodge on Dec 06, 2019

Chatbots: Conversational AI for higher education

In today’s global online environment, automation is key to gaining a competitive edge...

Higher Education Marketing Marketing Automation By Elise Hodge on Nov 07, 2019

Improving Your Student Engagement - Lead Management in Four Steps [Infographic]

When you are communicating with your potential students, there are four key factors t...

Higher Education Marketing Student Recruitment Infographic By Ashlee-Maree Courtney-Eman on Oct 29, 2019