Keystone Higher Education News: Higher Education Marketing

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Best Practices for Retargeting in Higher Education

Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show an interest in their educational future. Making a good..

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6 Elements to Enhance the Digital Course Catalog

Technology has changed the way prospective college students discover and engage with their future institutions. From virtual tours and Zoom interviews to YouTube videos and..

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How to Get Your School on More ‘College Wish Lists’

What is the key to maintaining a good application rate at any school? Getting the formula right may seem tricky at times, but more often than not it involves mastery of simple..

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What Social Causes Are Your Strengths?

Many colleges and universities talk about making the world a better place, but how? Given today’s social, environmental, financial, and political global challenges, prospective..

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How to Communicate Changes Due to COVID

The current generation of incoming college students are experts at filtering out irrelevant and inauthentic information. From a young age, they have been hit with advertisements..

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